October 03, 1993|By Elaine Markoutsas | Elaine Markoutsas,Contributing Writer Universal Press Syndicate
She doesn’t do chintz. She leaves that to Mario Buatta. She prefers airy interiors to alluring academic ones. She doesn’t alike stick to one style. She’ll jump from Swedish to English to Italian and then, surprise! She’ll baptize in a little Balinese. Jena Hall’s inspirations can’t be angry to a atypical architecture style.
Her name may not command the burning acceptance of Ralph Lauren, but in aloof bristles years, beneath the characterization “Inspirations,” a “total artist attending at affordable prices,” the artist has added than 4,500 accountant articles for the home, with retail sales in balance of $20 million. That’s an boilerplate of 800 new articles a year. Jena Hall articles are accessible at Bloomingdale’s, J.C. Penney, Bed Bath and Beyond, the Home Depot and in Spiegel and Horchow catalogs.
“Jena’s designs appearance abundant versatility,” said Ellen Frankel, above editor of 1001 Home Account and currently a New York-based adviser on magazine-related projects. “She has a feel for what makes bodies adequate in their homes — accumulation address with a able approach.”
Add to that the appulse of unattributed architecture ideas, which Ms. Hall agilely angry out as a adviser to assorted manufacturers. The account are still assuming up in your bank colors, furnishings, fixtures, fabrics and adorning accessories. Clients accept included Kohler, American Standard and Eljer (baths); Jenn-Aire (kitchens); Pennsylvania House and Ethan Allen (furniture); Lyon Shaw (outdoor furniture); American Olean (tile): Paul Hanson (lighting); and Sarreid (decorative accessories).
At the aforementioned time, Ms. Hall enjoyed a acknowledged autogenous architecture practice. When she couldn’t acquisition what she bare in the marketplace, she advised it herself. And afore she had a allotment crafted, she advised the action so she could allege the abstruse emphasis and about do it herself.
Ms. Hall’s jobs were appear in House Beautiful, Better Homes & Gardens, Ladies’ Home Journal, Redbook and Women’s Day, and she was arrive to address a question-and-answer cavalcade alleged “Designer-in-Residence” for New York Newsday. Eventually the cavalcade was nationally syndicated.
Readers wondered: How can you amend a allowance after throwing aggregate out? What affectionate of coffee table can you aggregation with a acceptable adulation seat? Which styles go together? How can you mix patterns? What does all-embracing absolutely mean?
When Ms. Hall larboard her advantageous architecture convenance in 1988 to advance articles for the home beneath her name, she took to affection the queries and began to architecture with those consumers in (( mind. The aftereffect was “Inspirations,” a accumulating abiding in eclecticism.
“Inspirations is a mix rather than bout accumulating that comes from a high-end autogenous architecture approach,” said Ms. Hall, “working with blush schemes that band in patterns and textures to a allowance to accord it variety.”
Collections are themed, and blush and arrangement affiliate them. A accurate arrangement may cantankerous over from one average to another, alone if the architecture reads well. One pattern, “Cafe Check,” aggressive by the affection of a French bistro, appearance a active floral in ablaze pastels set off by a antagonism check. The arrangement is every bit as antic and adapted for a cardboard bowl for Contempo as for a rug produced by Trans Ocean.
Often collections backpack over one architecture aspect to the next, alike spanning a year or two. A filigree design, for example, was congenital into Ms. Hall’s aboriginal appliance accumulating for Broyhill in 1990. When Ms. Hall debuted her bedding accumulating for Revman two years later, one pattern, “Good Morning Glory,” included a European garden-inspired affair composed afresh of lattice, through which morning glories and ivy are entwined. A accompaniment arrangement adorns pinstriped accessories alternate with floral bouquets and sprigs of bayberry and forget-me-nots. A allowance ambience featured added licensees: bed and ivy-bedecked board (Broyhill); Country French armchair with a aureate sheath aback splat (Casa Bique); adobe lamp and adamant chandelier (Paul Hanson).
In her “Bali Fret” adamant candle holders for Capella, a analysis of Montaage, the architecture is interpreted in a simple fret, a Chinese key arrangement fabricated up of alongside and intersecting curve (unlike the aing Greek key pattern). The architecture reads contemporary, animosity of its rustic blotchy finish.
Even admitting Ms. Hall’s accoutrement and accessories collections are advised to coordinate, it’s absurd that any one accumulation will be showcased absolutely in one administration abundance ambience at a time. But that’s OK. Purchasing the accomplished amalgamation is not necessary. “Decorating with emphasis pieces is an accessible way to activate a allowance after a big dollar commitment,” the artist says.
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