DULLES, Va. — Consumers accept been ambitious options for a while, but at Dulles, Va.-based Belfort Furniture, upholstery customization programs are additionally a way to drive cartage to the abundance and to aerate dollars per aboveboard foot.
Through several design-your-own programs, Belfort offers retail barter choices that acquiesce them to actualize the attending they appetite for their home while advancement an able footprint.
Bratton said that accepting easy-to-understand signage that explains the options is crucial. She added that acquiescent salespeople are additionally a binding basic of a acknowledged customization program.
”Most of our top 10 best sellers are in one of our customization programs,” Bratton said. “We started off the capital affairs with Huntington House and had such success with it that we added in added manufacturers and amount points. There aren’t as abounding options, but barter can still adapt their upholstery at a lower amount point.”
Belfort has bristles custom adjustment programs. Sofas in Choices, the everyman amount point program, alpha at $699. In Luxury Solutions, the high-end upholstery class and one that includes Huntington House, sofas alpha at $1,995.
“All of our acknowledged programs additionally action sectionals, which is huge for us,” Bratton said. “The chump can absolutely body the absolute agreement for their room.”
With online retailers aggressive for customer dollars via the accessibility of arcade at home, customization programs action a noteworthy advantage to brick-and-mortar stores, Bratton said.
“Honestly, I don’t see how bodies can do customization online,” she said. “It’s absolutely the affectionate of affair best bodies appetite to see in person, from the accoutrements to the fabrics. We accept all of the systems in abode internally and the technology to handle appropriate options. We advance our customization programs and anticipate it is one of the things that sets us apart.”
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