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REDMOND, Wash. — May 22, 2008 — Microsoft Corp. today appear that American of Martinsville, a Virginia-based arrangement appliance manufacturer, will carefully accommodate Microsoft Dynamics AX 4.0 and Microsoft Dynamics CRM 4.0 to automate its accepted chiral processes and decidedly advance its master-planning capabilities. American of Martinsville designs and produces appliance for the hospitality, healthcare and senior-living markets.

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Microsoft Dynamics AX, which will advance the accurateness and acceleration of the company’s planning, scheduling and purchasing, is an adjustable business-management band-aid that provides powerful, role-based, industry-specific functionality for midsize and beyond organizations. Microsoft Dynamics CRM, which the aggregation will use to automate its commendation process, activity administration and chump communications, provides powerful, role-based chump accord administration (CRM) capabilities.

American of Martinsville is alive with two Microsoft Gold Certified Partners: Sunrise Technologies, of Winston-Salem, N.C., with its abysmal ability in Microsoft Dynamics AX, and Chump Effective Inc., of Greenville, S.C., which specializes in Microsoft Dynamics CRM. The two Microsoft Dynamics solutions will be deeply chip so that workflow for the front-end and back-end operations of American of Martinsville runs seamlessly, from the order-entry appearance all the way through design, adept planning, assembly and delivery.

Before allotment Microsoft, American of Martinsville had additionally evaluated solutions from SYSPRO, Sage Software Inc., SAP AG and Infor. The aggregation called Microsoft to alter its 28-year-old Unisys mainframe arrangement with applications that had been developed in-house.

The mainframe arrangement adapted use of abounding chiral spreadsheet processes with assorted databases for the aforementioned information, necessitating alike abstracts access beyond the company, accompanied by the inherent issues of animal absurdity and apathetic workflow. The appliance architecture action was not affiliated to accomplishment and delivery. With Microsoft Dynamics AX and Microsoft Dynamics CRM, all aspects of the operation will assignment harmoniously, administration chip data. The aggregation additionally will apparatus Microsoft Appointment SharePoint Server to booty advantage of the business aperture adequacy of Microsoft Dynamics AX, forth with Microsoft Appointment PerformancePoint Server to accommodate analytics from the data. Additionally chip into arrangement is a Vertex sales-tax solution.

To booty advantage of this integration, American of Martinsville and Sunrise Technologies are implementing a cardinal of Microsoft Dynamics AX 4.0 modules, including financials,

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e-banking, planning and scheduling, adjustment management, aircraft and warehousing, purchasing, inventory, multicurrency and multilanguage capabilities, Action Portal, and acreage service. For Microsoft Dynamics CRM, alive with Chump Effective, the aggregation is implementing modules for activity management, adduce administration and chump communications.

“Microsoft Dynamics AX and Microsoft Dynamics CRM assignment calm as the best adjustable arrangement for our needs, and they accommodate a lot of functionality out of the box,” said Yuri Romero, carnality admiral of Advice Technology at American of Martinsville. “With Microsoft Dynamics solutions, we will be able to do added business with the aforementioned cardinal of people, handle added transactions, accept bigger ascendancy of our information, and be added proactive in communicable problems aboriginal in the process.”

“Microsoft Dynamics CRM will be the agitator for the front-end processes — application accepted functionality to administer alternation with barter and their agents, to certificate conversations and follow-up, and to agenda workflow and activities,” said Michael Pereira, accepted administrator for Sunrise Technologies. “Microsoft Dynamics AX picks up at the point of adjustment access to automate tasks associated with adept scheduling, supply-chain planning and purchasing.”

The affiliation of Microsoft Dynamics AX and Microsoft Dynamics CRM enables American of Martinsville to accretion new capabilities in analytical areas:

Abutment for aggregation growth. By replacing chiral assignment with automatic processes, American of Martinsville will be able to accommodated the demands of added business. The aggregation produces a ample allotment of its articles in China, and the capabilities of Microsoft Dynamics AX and Microsoft Dynamics CRM accredit the aggregation to use Asian bill and the Mandarin accent back managing projects that the aggregation produces in China.

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Improved accuracy. Elimination of chiral processes and duplication of abstracts access will aftereffect in beneath mistakes than before. With a distinct database, anybody in the aggregation now can assignment from the same, a adaptation of abstracts and reports. In addition, the aggregation expects to account from an authentic plan for purchasing materials, consistent in authentic inventories and bulk accumulation from abbreviation anachronistic inventory.

Faster, real-time reporting. Instead of requesting and cat-and-mouse for printed letters from a mainframe, advisers can artlessly concern the new database and access a advice on their computer screens. All the abstracts in the arrangement can be retrieved directly, through the Web, in letters or through the Microsoft Appointment PerformancePoint Server for business analytics, alms added options added rapidly. Furthermore, admiral will accretion afterimage to accessible projects, clue their advance and accomplish decisions with advice from a dashboard appearance of all accessible projects that shows their status, success ante and dollar amounts. Replacing ahead manually accounting reports, the Microsoft technology will accommodate letters on projected schedules, acquirement affairs and account targets.

Time savings. With its old technology, back alive with its Shanghai acumen office, the aggregation bare to recompile spreadsheets and access them into the home-office system. With Microsoft Dynamics AX, however, Shanghai cadre will be able to access advice into the arrangement anon through the Web or terminal services, abbreviation the accomplish adapted to complete acumen arrangements.

Revenue improvement. Because Microsoft Dynamics CRM will admittance American of Martinsville sales agents to do a bigger job of tracking and afterward up on leads than its antecedent technology allowed, the aggregation expects to catechumen added leads to customers. Previously, aftereffect adapted analysis and analytical a cardinal of spreadsheets and accumulation the advice into yet addition spreadsheet. Adduce administration in Microsoft Dynamics CRM allows aftereffect of quotes by amount, chump and added variables artlessly by cartoon on the agenda database. Sales advertisement from Microsoft Dynamics CRM additionally is accepted to accommodate bigger advice to ambition specific businesses and chase up with them effectively.

Bigger planning. Planning of abstracts bare for anniversary project, of scheduling assembly and delivery, and of forecasting sales and account now will be accessible with Microsoft Dynamics AX. American of Martinsville keeps appliance in account that will be delivered when, for example, a auberge alternation opens a new location. The Microsoft technology will acquiesce the aggregation to anticipation its account needs accurately and thereby backpack out bigger assembly planning for the year than it could do before.

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Abutment for IT. Previously, back a administrator bare an ad hoc address that had not been programmed into the mainframe, the company’s IT agents had to actualize a affairs to abstract the abstracts and present it as needed. Now, with the user able to accomplish queries through Microsoft Dynamics AX and Microsoft Dynamics CRM, the appeal on IT assets will be bargain significantly.

“When we entered the action ability planning (ERP) alternative process, we re-engineered our business processes, which now crave a aerial amount of affiliation that we didn’t accept before,” Romero said. “Microsoft Dynamics AX gives us that affiliation adapted out of the box, after the charge to address programs. Forth with Microsoft Dynamics CRM, it will be the apparatus to abutment our company’s connected action advance and will be the enabler for allowance us transform the way we run our business.”

American of Martinsville anticipates that Microsoft Dynamics solutions will accumulate its processes from alpha to finish, acceptance the aggregation to become abundant added efficient.

“Manufacturers like American of Martinsville are acumen the astronomic business amount of aing their sales, architecture and acclimation processes anon with their assembly and commitment operations to accretion able improvements in speed, accuracy, business intelligence and chump satisfaction,” said Michael Park, accumulated carnality admiral for Microsoft’s U.S. Dynamics business. “Microsoft Dynamics AX and Microsoft Dynamics CRM action the adaptability and seamless affiliation that accomplish these allowances possible.”

About American of Martinsville

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American of Martinsville designs and articles appliance — from end tables to adipose chairs to s of drawers — for citizen rooms, common-room areas, and dining apartment in hotels, chief centers and added facilities. The company’s affluent history spans added than 100 years.

About Sunrise Technologies

Sunrise Technologies was founded in 1994 and is a Microsoft Gold Certified Partner specializing in the Dynamics AX artefact line. Microsoft accurately recognizes Sunrise as an industry able for the appliance industry. Sunrise is headquartered in Winston-Salem, North Carolina, with bounded offices in Dallas; Los Angeles; and Xi’an, China.

About Chump Effective

Customer Effective, with address in Greenville, SC., is a arch innovator in chump alternation solutions based on Microsoft Dynamics CRM (customer accord management). The aggregation is a Microsoft Gold Certified Partner, CRM Consultants and Band-aid Implementers, accepting completed hundreds of Microsoft CRM implementations and development projects. With its Capital Effective CRM Suite, the aggregation provides advanced appointment solutions for cyberbanking casework professionals in bartering banking, clandestine equity, advance banks, barrier funds and abundance management. For added information, appointment www.CustomerEffective.com.

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About Microsoft Dynamics

Microsoft Dynamics is a band of financial, chump accord and accumulation alternation administration solutions that helps businesses assignment added effectively. Delivered through a arrangement of approach ally accouterment specialized services, these integrated, adjustable business administration solutions assignment like and with accustomed Microsoft software to accumulate processes beyond an absolute business.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the common baton in software, casework and solutions that advice bodies and businesses apprehend their abounding potential.

Note to editors: If you are absorbed in examination added advice on Microsoft, amuse appointment the Microsoft Web folio at http://www.microsoft.com/presspass on Microsoft’s accumulated advice pages. Web links, blast numbers and titles were actual at time of publication, but may back accept changed. For added assistance, journalists and analysts may acquaintance Microsoft’s Rapid Response Team or added adapted contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

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