SEATTLE — Amazon has launched its third proprietary appliance brand, Ravenna Home, featuring archetypal acceptable active allowance furniture, adipose headboards, lighting and barstools.
The move comes about a year afterwards the e-commerce behemothic launched its aboriginal two collections accompanying — Rivet and Stone & Beam. While the aboriginal two groups tackled accepted Mid-Century Avant-garde and avant-garde styles, this time, Amazon is cutting added for capricious and acceptable styles.
“The collection’s archetypal silhouettes and accepted colors and prints … can accompaniment customers’ absolute décor, or accomplish it accessible for them to alpha decorating from scratch,” an Amazon agent said in an email to Appliance Today.
Amazon beneath to acknowledge the maker of the appurtenances or the country of origin.
Ravenna Home appearance added than 300 products, mainly active allowance furniture, including sofas from $399 to $849, such as the Amanda arced arm t daybed for $499 or the Darian faux covering pillow daybed for $799. Other items accommodate chairs, coffee tables, media consoles, ancillary tables, barstools (from $69.99 to $189), headboards and lighting (from $49.99 to $159).
The items affection Amazon’s Prime badge, chargeless aircraft and chargeless returns, including the aircraft cost, aural 30 canicule of delivery. Some items address aural two days, while the bulkier non-made-to-order appliance about arrives in a anniversary or less, the aggregation said.
Amazon additionally is alms interest-free costs options for items over $199.
Asked how Amazon’s aboriginal two proprietary appliance curve are accomplishing in the marketplace, a agent said barter “have been admiring Rivet and Stone & Beam,” acquainted how both brands accept an boilerplate appraisement of added than four stars.
Amazon has been abacus to both lineups, accepting aloof launched added than 1,000 new articles amid the two collections for the abatement and anniversary seasons.
Rivet now includes pieces with gold details, clover and faux fur, while Stone & Beam additions accommodate a ambit of new farmhouse styles and new bedchamber furniture.
The online mattress behemothic additionally has launched its additional private-label cast cream mattress. Rivet Memory Cream Mattress is now accessible on Amazon in full, queen and baron sizes. Prices ambit from $449 for a abounding to $624.99 for a king.
The new mattress appearance Celliant mineral blends and LuraCor foam. Barter can acknowledgment the mattress for a abounding acquittance aural 100 nights.
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