Paul Vesely, Mikel Banilevi and David Banilevi accept formed Ves-Levi Inc. to acceptation popular-priced rugs.
Vesely was admiral of MER Corp., David Banilevi is carnality admiral of Aminco, and Mikel Banilevi is secretary of Aminco. Mikel Banilevi additionally is the accepted admiral of the Oriental Rug Importers Assn. and Vesely is ORIA’s carnality president.
The new affiliation will focus on high-value rugs, primarily from China and India.
“We will aim at the affection of the rug market, absorption on retail amount credibility in the$600 to $1,200 ambit in a 6 by 9 size,” Vesely said. “The aggregation will be adjustable and fast on its feet, and will move aggressively into the advance areas as they develop.”
Initially, Ves-Levi’s curve will accommodate bristling and hand-loomed items, “but we additionally will attending at added constructions such as automated rugs and bargain priced hand-knotted products,” he said.
The aggregation will ambition such retail channels as full-line administration stores; furniture, rug and attic accoutrement specialty stores; high-end catalogs and some civic chains.
“We are aiming at boilerplate retailers, but we do not plan to go into big boxes or abatement stores,” said Vesely.
Ves-Levi will appearance at AmericasMart Atlanta, amplitude 6A9, during the January International Rug Market.
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